When I was brought on as a freelance designer for Precision Planting in 2016, I was initially tasked with re-designing their product catalog. The previous version was a standard 8.5” x 11” 10 page booklet. They were wanting to update the look to coordinate with their new online branding and would be showcasing their expanding line of products.  

There were several collaborative brainstorm meetings that included the in-house graphic designer, freelance copywriter, marketing director, and myself. I presented several rounds of sketches for ideas ranging from orientation of the catalog to cover design ideas to page layout options. It was settled that each product would get an introductory hero spread and subsequent spread that included product shots, specs and details and Twitter callouts from current users of the product. The final catalog showcases a soft-touch, die-cut cover and includes 72 pages of information.