Precision Planting
Hired on as a contractor from 2016-2020, I had the opportunity to work on many projects for Precision Planting. My initial project was a revamp of their product catalog. They wanted a newer modern feel that reflected their redesign of the website. This turned into a 72-page catalog with all-new photography, copy, and layout. This project led into a 4 year partnership where I designed a range of projects including landing page for their website, direct mailers, and social media graphics
Task
Taking the initial outdated product catalog and updating to a more modern approach. Working alongside photographers and copywriters, the new booklet featured a velvety smooth cover with die-cuts.
